Marketing campaigns in HTML

Maximizer’s Campaign Manager uses two types of documents – HTML and Maximizer’s own format. HTML documents mean that you can use pictures and text formatting, whereas Maximizer’s own text format is very plain.

What are the advantages?
With Maximizer’s own text format, you can use merge fields, whereas HTML does not allow this unless you have a good HTML programmer to assist you. However, if you want really good formatting, remembering that the email will contain the addressee’s name in the To: section, HTML is the way to go.

We recommend using a what you see is what you get (WYSIWYG) html editor to produce your document. Pictures, contained in it, require that you put them on your website with links to them in the document. The resultant communication comes onto the recipient’s screen beautifully if they are allowed to access graphics, otherwise they receive the text with links to your website. This means that more people receive your quality communication! Where the Maximizer document format seems to work best is with product introductions. Plain text makes for easy reading and the merge facility makes it more personal.