Install a ‘Related Posts’ plugin to your blog- Part 5 of 6

By Karmen Van Der Westhuizen

If you run a company blog it is often a good idea to add a plugin like the WordPress Related posts or the Contextual Related posts. Both tools will attach a list of articles that are similar to the current post at the end of a blog post. This gives the reader an opportunity to move to other pages on your website, keeping them there for longer.

Once you have made your decision and installed one of the tools, it’s best to not take on the default options though. Test the different heading options (“Related Posts” vs “You may also like…”) and test out the different display options (list of posts vs. image icons) to see which method works best for your website and which one you consider to be more likely to reduce your bounce rate.