How to Get More Customers – Winning Ways with CRM
It’s widely acknowledged that the cost of attracting new customers can be up to five times as much as keeping an existing customer. And with the cost per acquisition continuing to rise, this gap may be widening.
The cost-per-acquisition has increased by 1.33% (December 2018 v December 2019) and now stands at 8.01% (IRP, E-commerce Benchmarks, 2019).
In today’s competitive business world, it is critical to allocate marketing and sales resources together with budget wisely. Your customer acquisition strategies and tactics also need to be cost-effective and deliver the growth results that you need.
In this blog we examine the key marketing and sales activities needed to deliver effective customer acquisition, starting with initial interaction through to qualifying leads and winning opportunities. We will discuss how Customer Relationship Management (CRM) can support the customer buying journey, smarter working, informed decision making, and improvement of performance.
10 Winning Ways to get more Customers:
- Set Your Customer acquisition Goals.
- Use customer data and past results to set up strategies.
- Understand and identify your target audience.
- Be selective with your promotional channels.
- Know your buyer journey.
- Review your website interactions.
- Offer lead magnets and value content throughout the experience.
- Form partnerships & influencer relationships.
- Establish a Referrals Programme.
- Regularly review and improve marketing and sales processes.