Creating a great user experience on your mobile website

By Kélyn Donough

Businesses need to keep in mind that having a website does not necessarily mean users with smart phones can navigate as easily as they can on the desktop. Large images, tiny links and buttons won’t work well with the mobile web. Large images will take long to load on mobiles and tiny links on touch screens can’t be clicked on with a thumb or finger. The last thing you want is to have your website load slowly, links not being clicked on and drive traffic to your competitors’ page.
When you are shopping and want to search for information on products, you want to search on a mobile site that is fast and efficient. You are most likely going to stay on a mobile site with pages that load quickly opposed to one that wastes your time. Studies have shown that just over half of smartphone users make use of the mobile web while shopping. These consumers are very serious about their web searches and click on the links and make phone calls on the web with a touch of a button. By having these elements on your mobile web it is the best way to drive traffic to your site, as well as keeping consumers on your site.
For a reliable, efficient mobile website visit Mobile Site Gurus. They gather the content from your site & the web, re-organize it for the small screen and create a whole new mobile-friendly website.

Looking at all these factors and the benefits of mobile marketing, it comes as no surprise to us how well it is doing and the growth it has achieved. If you have not yet taken mobile marketing into consideration, act on it as soon as possible.