The benefits of using a CRM tool.
By Shabana Reddy.
The question shouldn’t be ‘Should I use a CRM tool’ but rather ‘What can a CRM tool do for me’. Many businesses find their own benefits and they often find that the benefits highly outweigh the costs of implementing a CRM tool. It usually takes time to get the system up and running but the end results are certainly worth the effort.
A CRM system will typically record all interaction for every contact, be it appointments, tasks, notes or e-mails. This makes conversing with the customer much easier and more professional as you have all the interactions recorded and accessible. You will also be more prepared to respond faster and more efficiently to client requests and surprise telephone calls, thereby improving customer service. It has never done a business any harm to knowing its clients better. The CRM system is typically easily accessible via mobile, web and desktop and the information is shared across all platforms. Sales lead management will offer lead tracking from potential customer to client where the marketing aspect of the system offers timed and tracked email marketing campaigns. Jobcard and/or client complaint logging can be done in the Customer Service module. With better customer retention, lower costs, more sales and added efficiency, profits will inevitably rise.
It makes perfect sense to take the time and spend the money to implement a good CRM tool that will assist your business in increasing productivity and profits.