SEO for Instagram

Instagram is a potentially good platform for marketing in 2019, reaching more than one billion active monthly users. The aim of most businesses is to reach as many end users as possible to create brand awareness and for those users to possibly engage with their brand. Search Engine optimisation (SEO) can be utilised for Instagram by implementing the same SEO strategies used to optimise web pages but instead into a social media business profile. Here are four pointers to optimise for SEO for Instagram to expand your brand’s reach:

1. 1. It’s all in the profile
      Optimise your Instagram business profile by making your profile public. A colourful, on-brand profile image along with a distinguishable and searchable @Username allows for an easily searchable business name.
   2. Keywords
      To show up the correct terms in the search bar, you need to include your primary keyword in your display name and @Username to appear on top of all search results.
   3. Do not forget your secondary keyword
      Secondary keywords are the phrases and topics that correlate with your primary keyword. Use your secondary keywords in the bio to fully optimise the functions within Instagram for your business profile.
   4. Hashtags
      Treat your hashtags as keywords. It is just another opportunity for your brand to appear in the search results pertaining to your particular business’s niche. Each Instagram post should have its own hashtag strategy so that tracking the results of a particular campaign can be correctly monitored.

It is all about using what you already know regarding SEO to drive organic growth to your Instagram account. As with any content marketing strategy, having an Instagram content plan is key. SEO is a long-term strategy, therefore keeping track of the success of your new Instagram SEO strategy will help you refine your content as you progress and improve the overall success of your business marketing strategy.