Great companies.

By Mark Annett.

We have discussed the fact that customer relationship management is not so much about technology but more about your companies applied methodologies with regard to interacting with your customers. A common denominator in all great companies big or small is how they treat their customers. Great companies always treat their customers with respect. They respond with empathy if a client has an issue and they always keep in contact with them throughout every process. Your CRM system should not be about how many bells and whistles it has, but whether or not it can manage your CRM processes.